Guide to Sustainability Publicity (Hazon Seal PR Package)

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Sustainability work often happens in supply closets. On roofs. In the boiler room. Let’s bring it
out of the shadows!

By participating in the Hazon Seal of Sustainability, you are committing to improving
sustainability at your organization. Publicizing your sustainability work is a requirement
for participation, but also helps you multiply your impact. We know that sustainability
efforts can bring in members, energize staff or lay leaders, attract funding, save money, and
build a stronger community — sustainability work is just the first step to receiving those
benefits.

Take the next step by publicizing your participation in the Hazon Seal and letting your
community know all of the great work you’re doing as a Hazon Seal Site! This short guide
provides a variety of tools to solidify a PR plan that will help you publicize your sustainability
efforts:

1. Ten Ways to Spread the Word
2. Sample Newsletter Announcements
3. Sample Publicity from 2016 & 2017 Hazon Seal sites
4. Sample Press Release
5. Sample Greening Web page
6. How to Craft a Captivating Blog Post

Access the files here: